Wangfujing is now considered the central heart of the city of Beijing. Along the 810-metre-long street and in an area of about 810 square meters are over 200 shops. The new street provides convenience for pedestrians since vehicles are prohibited from most of the shopping area. In spite of being modern, the renovated Wangfujing Street has retained its traditional cultural atmosphere. The street combines traditional and modern styles with culture and commerce. The ancient well, from which legend says the street got its name, has been symbolically restored. The massive Beijing Department Store is a prime shopping store on the street and a large modern plaza is located at each of the south and northern ends of the walking area. The Foreign Language Bookstore, the largest bookstore of this kind in Beijing, is located on this street.
Now, the Wangfujing area has become the city's central shopping district because of its easy access to major roads, high density of retail and service businesses, and the high degree of population flow.